Breaking the Payments Mold
Vertical SaaS companies are rapidly transforming how the world does business, shops, learns, connects, and lives.
But something big is holding back their potential: Payment processing.
Platforms are trapped in a system that wasn’t made for their business model. It costs too much. And delivers too little. Outside companies control their revenue, dictate the financial options they offer, and take a sizable cut of every transaction. SaaS companies pay the price at all stages in their lifecycle, from the first dollar up to 200 million in revenue and beyond.
Companies think they don’t have a choice.
They are told they’re too small to negotiate a better deal. That they need to mature before they can build their own fintech. So they wait. By the time they hit their stride in the market, they’re too tangled up to change. The sooner platforms control their own payments, the sooner they can grow, innovate, and compete on their own terms.
That’s why we created JustiFi.
We know the complexities and hazards better than anyone. We’ve been there ourselves. After building our own successful vertical platforms and managing billions in payments, now we’re democratizing payment tech for companies leading the next wave of industry change. We believe every company has a right to control its destiny.
For emerging platforms who are being ignored…
For established platforms who are being blocked…
JustiFi helps them blaze trails outside the industry’s walls and break free of the fintech status quo.
Complete capability. No waiting. Own the payments that flow through your platform. Prove your value to investors right now. Add capability on demand, from competitive-rate processing to innovative payment options. Keep tabs on your big picture and optimize everything as you go.
Fintech for all. At the flip of a switch.
With JustiFi, platforms can ramp up financial strategy, fintech infrastructure and revenue in weeks instead of years.
Critical Areas of Focus
Narrative That Converts
We developed a compelling brand narrative and investment materials that resonated with investors, positioning JustiFi as a disruptive force in digital payments. This narrative laid the groundwork for our capital raise and set a clear vision that propelled our early growth.
Pre-Product Go-To-Market Momentum
Even before our primary product was fully realized, we built out the brand and established an early go-to-market platform. This proactive approach ensured that we captured market attention and created a robust presence, paving the way for a seamless product launch.
Revenue-Driving Insights Dashboard
In close collaboration with the co-founders, we co-developed an insights dashboard designed to generate revenue ahead of our primary product release. This tool provided real-time payment analytics, offering immediate value to clients while reinforcing our platform’s capabilities.
Maturing Through Customer Insight
Leveraging customer insights and the Outsider Advantage process, we continually refined our primary product to align with market needs. This iterative approach ensured our solution remained agile, relevant, and ahead of the evolving digital payment landscape.
Uncovering Insights to Develop New Markets
Learn how we worked together to uncover major insights and scale the business.
Igniting the Vision: The Genesis of JustiFi
When I first encountered JustiFi, it was a venture-backed startup supported by Rally Ventures, with its founding team still in the process of coming together. I stepped in as the CMO and took a hands-on approach with the product team to craft a market narrative that would resonate with investors. Our strategic outline was designed to attract the capital needed for rapid market acceleration, setting the stage for JustiFi to not only enter the market but to do so with a transformative vision.
Disrupting the Digital Payment Norm
The unique position of the JustiFi platform was to embrace the role of an outlaw brand, boldly challenging entrenched incumbents that were siphoning capital from online businesses. Our mission was to build a nimble, transparent tech platform designed to upend the traditional fee structures that hindered innovation. By placing the founders and co-founders at the forefront, we created a clear window into the mechanics of digital payments, showing exactly how we were attacking the system to reduce online selling fees and empower businesses.
Crafting a Transparent Payment Ecosystem
Building the rails to become a credentialed payment processor was no easy feat. We faced significant technological challenges just to play in the same arena as established competitors. Yet, within these hurdles, we discovered early opportunities to create genuine value for our customers by aligning closely with their needs and offering clear payment insights. Collaborating directly with the Co-Founders, I took a hands-on approach to develop a dashboard product that provided full transparency into a business’s payment opportunities and losses, ensuring that our platform not only met technical standards but also delivered actionable, data-driven value.
Driving Market and Product Synergy
In my role as Chief Marketing Officer at JustiFi, I was tasked with crafting a comprehensive go-to-market strategy that naturally blended into the realms of product development and strategy. Given the nascent stage of the business, this multifaceted role required close collaboration with the Chief Technical Officer and the rest of the C-suite. Over the course of 18 months, we worked hand in hand to uncover and establish sales opportunities, ensuring that every strategic move not only drove early revenue but also laid a solid foundation for sustainable growth.
Swift Capitalization on Opportunity
Before our primary product was fully established, we achieved a significant milestone by raising a seed round of just over $7 million—one of the more substantial seed rounds in Minnesota that year. Thanks to perfect market timing and a compelling narrative that clearly communicated a unique opportunity in the digital payment space, we were able to close the round in just two weeks. This rapid influx of capital not only validated our disruptive vision but also provided the necessary resources to build our primary product and accelerate our growth.
Accelerating Vertical SaaS Traction
By leveraging key strategic relationships early on, JustiFi secured vital traction as a vertical SaaS provider in the FinTech arena. These partnerships not only accelerated market entry but also validated our disruptive approach, reinforcing our credibility within the industry.
Securing the FinTech Niche
JustiFi solidified its position in the FinTech landscape by focusing on the specific needs of vertical SaaS organizations. This targeted approach allowed us to carve out a unique niche, establishing our brand as the go-to provider for tailored, industry-specific solutions.
Pivoting to Customer Needs
In a dynamic market dominated by entrenched incumbents, JustiFi demonstrated its agility by pivoting quickly to meet evolving customer demands. This rapid innovation enabled us to mature our product and deliver solutions that not only broke away from traditional models but also set new standards in customer satisfaction.
