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Chad Hancock
Co-Founder

Chad Hancock is a dynamic growth catalyst with nearly two decades of experience driving early and emerging companies to national prominence. He focuses on opening new markets through highly targeted programs, leveraging small, super-capable teams to achieve significant organizational impact.

Chad’s systematic approach to business growth, known as the Outsider Advantage™, has consistently helped numerous companies achieve national influence. With a background in organizational leadership, operations management, product design, brand development, market strategy, and Design Thinking, Chad has honed a methodology that eliminates traditional business-building hurdles.

Professional Background

Throughout his career, Chad has held pivotal roles, including CEO, Chief Growth Officer, Chief Design Officer, and CMO in a variety of markets. He has been invited to help nearly 100 emerging businesses scale into new markets, gaining influential positions in their relative markets of focus.

Currently leading businesses in several markets, including food manufacturing and SaaS technology, Chad is also an active board member and advisor for several brands in both the CPG and B2B markets. His dedication to growth, innovation, and social impact makes him a distinguished leader in the business community, continually driving success for the companies he partners with.

Erin Carnish
Co-Founder

Erin Carnish has over 30+ years of experience building companies and leading teams to drive exponential growth and scale businesses. Her unique experience as a business builder, C-Suite leader, Operating Partner, and Board Member enables her to provide Executive Coaching support well beyond that of a traditional Executive Coach.

Professional Background

Erin's professional background includes serving as the Managing Director & COO of UnitedHealth Group Ventures (UHGV), where she successfully deployed over $450M into seven new ventures that achieved an imputed IRR of greater than 25%. Previously, Erin served as Senior Vice President at Optum Care Solutions, where she developed new business models that fueled the organization's rapid growth, from $400M to $1.3B of revenue over three years. Erin began her career as a consultant at Andersen, working with over 20+ companies to grow middle-market companies to billion-dollar enterprises. In addition, she has served on nine for-profit boards and numerous non-profit boards.