Better ingredients make Happy Spoons.
In the bustling aisles of grocery stores, there's a noisy battle for freezer space.
Big ice cream brands stand like towering giants, filling shelves with colorful pints and promises. But beneath the bright labels, there’s a bitter reality. These brands pack their products with cheap ingredients and artificial flavors. Their deep pockets drown out smaller voices trying to offer something better. Culinary enthusiasts — true lovers of food — find themselves disheartened and ignored. This dazzling dominance leaves a bitter taste. People seeking quality, natural ice cream feel abandoned in a sea of mediocrity. The creamy delights they crave are overshadowed by marketing glitz and empty promises. If this continues, genuine flavor and natural goodness will be lost, buried beneath the might of corporate shortcuts. If something doesn’t drastically change, we'll end up accepting bland, artificial ice cream as the norm, losing the art of making true, quality desserts.
Enter Talenti, a name with deep roots in the tradition of gelato-making. They are led by a team that takes ice cream seriously, starting with their founder, Josh Hochschuler. Josh learned the craft in Buenos Aires, where he honed his skills and embraced the methods of making true gelato. Today, Talenti's team carries forward this passion. They travel the globe, hunting down the best ingredients to bring back to you, the consumer. Their gelatos and sorbettos are made using slow-cooking methods—a time-honored process that ensures every bite is rich in flavor. They package their creations in clear jars so you can see for yourself the commitment to real, natural ingredients.
Talenti's product stands out in the Premium Ice Cream Market due to its dedication to high-quality ingredients, traditional slow-cooked processes, and artful, innovative recipes. This aligns perfectly with consumers who seek premium, indulgent products that justify their higher price points. Moreover, the brand's commitment to using only the finest natural ingredients sourced globally positions it favorably within the Organic and Natural Foods market. Additionally, Talenti's use of fully recyclable and reusable jars made from 100% recycled plastic highlights its alignment with the Sustainable Packaging market, appealing to environmentally-conscious consumers.
Premium joy in each and every jar.
Critical Areas of Focus
A Recognizable Taste for All Ages
We rebranded Talenti to create an iconic gelato that appeals to every generation, blending tradition, quality, and transparency.
Gelato Bars Enter Novelty Section
Talenti Gelato Bars bring our premium, natural ingredients and timeless craftsmanship into the growing novelty section, capturing curious and quality-seeking consumers.
Talenti's Bold Brand Voice
We designed a detailed product roadmap aimed at boosting sales initiatives with major retailers, emphasizing quality, transparency, and market positioning.
Roadmap to Retail Success
We designed a detailed product roadmap aimed at boosting sales initiatives with major retailers, emphasizing quality, transparency, and market positioning.
Uncovering Insights to Develop New Markets
Learn how we worked together to uncover major insights and scale the business.
The Impact of Talenti’s Clear Pint Containers
Talenti's clear pint containers became an iconic feature, more recognizable to customers than the brand's name. These transparent jars allowed consumers to see the real chocolates, pistachios, and peanut butter swirls within. This visual honesty resonated deeply, reinforcing Talenti's promise of high-quality, all-natural ingredients. The clear packaging played a crucial role in building customer trust, showcasing Talenti's dedication to transparency and tradition, which set them apart in the crowded premium ice cream market.
Doubling Down on Transparency and Purity
Talenti seized the unique opportunity to emphasize their use of all-natural ingredients, leveraging the transparency of their clear pint containers. This bold move ensured that nothing was hidden behind elaborate labels, presenting only pure ingredients. Talenti’s commitment to quality and openness resonated with consumers who could see the real chocolates, pistachios, and peanut butter swirls, therefore positioning Talenti as a trusted and authentic brand in the premium ice cream market. This authenticity became a cornerstone of their market strategy.
Simplifying Talenti’s Visual Identity
One part of our strategy was to build on Talenti's most visually recognizable elements. We simplified the mark to accentuate the joy of eating gelato, shifting focus away from the Italian brand name. This allowed us to create an identity system that expands across a broad range of flavors and product extensions. By doing so, we highlighted the pure pleasure of the product, making the brand more approachable while maintaining its premium status. This approach helped underscore Talenti’s commitment to quality and transparency.
Leadership in Talenti's Transformation
Chad spearheaded Talenti's major rebrand, evolving the already retailed brand to new heights. He guided product evolution into the novelty segment, bringing gelato bars into the shelves. Working closely with founder Josh, Chad forged iconic products resonating deeply with consumers. His stewardship resulted in distinctive items that stood out amidst the competition, fortifying Talenti's reputation for quality and transparency in the crowded dessert aisle. Chad's vision helped Talenti sustain its commitment to premium, all-natural ingredients while expanding its market presence.
Talenti's Clear Pints Set the Standard for Natural Ice Cream
Through the strategic use of clear pint containers and a strong emphasis on natural ingredients, Talenti successfully established the “All Natural” category in the frozen dessert aisle. Their commitment to transparency and quality, showcased through the recognizable clear jars, helped Talenti gain consumer trust. This approach enabled them to sell more flavor options and products into retailers, making Talenti synonymous with authentic, high-quality gelato in the crowded premium ice cream market.
Talenti's Impact in Aisles
Talenti's clear jars and natural ingredients earned them a pivotal role in the premium dessert aisle, securing consumer trust and market success.
Remarkable Growth
Following the rebrand, Talenti achieved nearly 300% business growth, solidifying its place as a leader in the premium ice cream market.
Talenti’s Triumph
Talenti's focus on quality and transparency led to rapid growth, culminating in its acquisition by Unilever.
